Digital Marketing Specialist

This DIPLOMA program gives students a stepping stone to become a digital marketing specialist, using various online channels and strategies to promote products, services, and brands. Students learn how to drive traffic, generate leads, and increase sales using their skills in marketing concepts, and key channels, like search engine optimization, content marketing, pay-per-click advertising, and social media marketing. Students learn to use digital marketing tools, metrics, and strategies, so that employers and clients can grow their business and widen their customer and product bases. Students explore setting up keywords, bidding strategies, ad creation, and how to analyze marketing performance metrics using tools like Google Analytics and Tableau. Students have practical training on key skills to succeed, like technical and analytical skills, as well as creative skills and communication.